Unicorn Marketing: Be effective

EVERYONE NEEDS MARKETING

t. 07908 676 888

e. UnicornMarketing@outlook.com

Marketing is nothing new. In fact, it’s pretty darn old. But what’s great about marketing is how it never dates, it evolves. So ‘been-there-done-that’ is really ‘do-that-get-that’ or even ‘wow-I’d-never-have-thought-of-that’.

Adaptable, flexible and molded to your needs, marketing is both the foundations and the cherry on the icing when it comes to growth and success. From small ideas to moving in to new markets, there needs to be a plan, an effective plan. One that is based on your organisation, the right customers for you and bloomin well getting yourself seen by those customers.

No point shouting about hair-growth remedies to Rapunzel, when poor old Mr Scrooge is wondering how to stop that receding hairline.

A few questions to ask yourself (and answer honestly):

DO YOU REALLY KNOW WHO YOUR CUSTOMERS ARE... or who your customers should be?

DOES ANYONE REALLY READ YOUR MARKETING MATERIAL... how do you get the right people to pick it up?

WHAT DOES YOUR WEBSITE SAY ABOUT YOU... are you actually saying and showing what your customers need?

DO YOU STAND OUT IN A CROWD... does your branding make customers want to choose you?

WHEN WAS THE LAST TIME YOU PUSHED YOURSELF INTO THE PUBLIC EYE... have you shouted about yourself loud enough for people to here?

It’s simple really. You need to be seen.

BE SEEN BY THE RIGHT CUSTOMERS

BE SEEN IN THE RIGHT LIGHT

BE SEEN AS FIRST CHOICE

and that's where I come in. Don’t hide, be seen.

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Be effective

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