Be seen

Hello. Anyone there? I'm looking for an interior designer. I've just bought an old farm house and want to redecorate the whole place. Money's no object. I'm open to wonderful new ideas. 

Anyone there?

Anyone?

Wow, a perfect potential client. They have money, they want to give you creative freedom and they have a big project. Couldn't be better. Well, it would be better if that client had contacted you.

Why didn't they contact you? You are fabulous!

Because they didn't know about you.

The simple science (logic) is just that, simple. If people can't find you, then they are not going to contact you.

Every organisation needs to make sure they are visible and being noisy. Logos, signage, advertising, events, online, media coverage, customer referrals, word of mouth... the list can go on.

Some questions to ask yourself:

1. What happens when you google your company name or your service offering?
• Where do you appear - at the top?
• Where do your competitors appear?
2. When was your website last updated?
3. What does your biggest competitor do to be seen?
4. Who answers the phone?
• What words do they say when they answer it?
• What happens if no-one answers the phone?
5. When was the last time you looked at all your customer-facing material?
• Does it all go well together?
• What does your logo, stationery and website say about you?

When taking that one very important step forward (making sure you are seen), you need to be seen in the right light and you need to be making the right noises. No point having a whacking great billboard up if the writing is too small, or it is torn and dirt, or if you forgot to put on a telephone number. And no point having a great sponsorship of the local football club if your advertising is nothing like your business website or branding.

Quality and consistency...

That's where I come in.
I will help you to be seen and be seen in the right light.